Hey there, I’m Amanda Ross and this is Brand In A Snap and today we’re gonna talk about the 10 ways that your website is saying no to your clients.
We want your website to be saying yes. Saying yes is super important. Saying no, not so good. No is bad. We don’t want to do that.
Number one, is words are great except when there’s a whole bunch of them.
When you get to a website and you just want to quickly know something about them and there’s a massive paragraph and then another paragraph. It’s like a book. Nobody goes to a website to read a book. I mean unless you’re going to a book website, but if you’re not going to a book website, then you do not want to read a book on a website.
You wanna get your info quick like this in a snap. So you want it to be fast. You want it to be clear. I wanna know who you are, what you can do for me. Why do I care? That quick.
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Think about that on your website.
Do you have a lot of words? And even if you do, even if you feel like you really need to write a big, long story. Can you at the beginning of that maybe just write a couple of bullet points for those people who don’t want to read the big, long story? For those people that wanna just go, ‘kay give me the gist and then if they wanna go deeper they could read that big, long story that’s next.
But we wanna give them quick, snap fast info straight off the bat so that they’re not overwhelmed and like oh my God I am totally not gonna to read all that – ’cause I know I’m not gonna read all that. I’m sure there’s other people out there that are not gonna read all that.
We do not have time because it’s quick, fast when people come to your website wanna know what’s going on over there.
Take a look at your website and if you have large blocks of paragraphs, either a, or one, either one, cut those down, or two, add some bullets at the beginning of that just to, sort of, give the gist of what that all is about, and then if they wanna read the rest, they can.