I adored every moment of this episode all about how to launch an online business! Deb Boulanger shared SO much with me and I cannot wait for you to hear it all. As she was speaking, I was literally already thinking about ways I could bring her back on to deep dive in to a few other topics she touched on that I just know she could bring a ton of value to.
Deb has been involved in product launches for most (if not all) of her career and business life. She shares stories about how building a strategic plan to launch an online business is the only way for true success.
She also shares the biggest mistake so many women make when they leave corporate to start their own business…a mistake that can cost them tens of thousands of dollars.
You are really going to love this one!
In this episode:
- Why you should jump for joy if your testing phase goes badly
- Why it matters that you visualize the person you want to become
- How to validate your business or product idea
- Why the most compelling message is WAY simpler than you think
- How to find the right price for your product
- Why there’s no one-size fits all launch plan
- Why you shouldn’t start with a low-priced offer => Go BIG or go home baby!
CEO & Founder, The Great Do-Over
Deb Boulanger is the money making mentor for new women entrepreneurs. As CEO and founder of The Great Do-Over, she coaches founders in how to create products and programs that sell – whether they are launching a business for the first time, re-launching a business that isn’t growing, or adding new products to their offerings.
Deb started her program to support the large number of women in high-end mentorship and mastermind programs who are failing to make money. She noticed that while they had acquired the marketing skills to successfully grow a business, they missed the mark with creating irresistible offerings that their ideal clients wanted to buy.
In 2017, she decided to apply the skills she learned in her 25-year career as a money making product launch executive to new startups. Deb is now a sought after business mentor by women who want to invest wisely in building a business that meets their revenue and lifestyle goals.
She is also the New York City Metro Chapter Director for Empowering A Billion Women by 2020 and serves on the EBW2020 leadership team.
She is based in Sag Harbor, NY with her partner, Steve, their two dogs, Sunny and Lillie, and her son, Jared, who spends most of his time pursuing economics and philosophy, and mastering the finer points of beer pong at the University of Michigan.