DESIGN TIPS FOR NON-DESIGNERS
When I look back on my first designs, that I didn’t think were “terrible” at the time, I shake my head in horror – they were dreadful!
It took time to learn the skills to create smashing designs. Much of what I know was self taught, by watching others and by taking online courses.
Here are a handful of tips that you can use to develop your designs:
DESIGN TIP #1
White Space is your friend
Too many times I’ve seen people fill all the space available in their images, ads, websites, etc. White space is a valuable tool!
What happens is rather than pay attention to the white space, their eye zeros in on the NON-white space, so be sure your message is powerful. This can also be done with any colour of background, not just white.
DESIGN TIP #2
Scale can make a point
Different font sizes can bring interest to the viewer and using scale to push your main word or point can be incredibly clever.
Don’t be afraid to go seriously big or go home here.
Use large fonts like Oswald, Anton, Bebas Neue, Impact, etc to really make a strong statement to your audience.
DESIGN TIP #3
Shapes bring interest
Adding shapes to your design changes the vibe and breaks up the image in the background (if there is one).
Shapes can be plain old rectangles to comment bubbles to different sizes of lines, to elephant shapes if that makes sense!
It allows you to add some context or elements of change that give our eye a bit of a workout.
DESIGN TIP #4
Left alignment is the only option
So often in design I see centered text or left aligned text.
RIGHT aligned can really shine! People notice when things are different. It jars us out of our complacency.
So, give a new justification a try and go with a right align.
DESIGN TIP #5
be bold with colours
Bring eyes to your design with colour.
Use colour to drive attention. This works especially well on things like Facebook where the colour blue is rarely even seen anymore…try a vibrant pink or screaming red or orange.
Use colour to make them take notice and see everything you’ve got to offer.
What Tips have you heard of that you'd like me to research?
I’ll be adding more design tips along the way and I’d be thrilled to include some tips you’ve heard of, you use, you created to help you in your design journey. NOTE: I’ll share you Instagram account, so be ready! 😉